Marketing Officer

General description

The Marketing Officer is responsible for assisting with the many facets of the sales and marketing effort including supporting sales goals, developing and extending various marketing programs, planning and implementing advertising copywriting, in accordance with the company’s strategic direction and marketing manager’s instruction. This position may also assist to manage company’s social media platforms and increase brand awareness, should be dedicated to daily media content planning, and conducting periodic media reviews.

Main Duties & Responsibilities:

• Execute the full scope of activities related to the development and dissemination of a variety of marketing and communication tactics and materials developed and produced through the department, which includes the magazine and other publications, videos, events, promotional partnerships, brochures and other printed collateral, print, and outdoor advertisements, Internet marketing, direct mailings, talking points, scripts, image development and design, research, and/or other applicable items.
• Manage the LinkedIn, Weibo accounts for the company and its related businesses, maintain the daily operation, assisting in planning the social media campaign.
• Produce copywriting, articles, EDMs and all sorts of promotion requirements under the instruction of supervisor.
• Take charge of layouts, visual displays and publication of promotional materials.
• Assist marketing manager to complete campaign plans, and contribute, brainstorm and share ideas of marketing campaigns in requested topics.

Essential Skills

• Experienced in Chinese and western social media WeChat, Weibo and LinkedIn.
• Hands-on experience with marketing campaigns on social media and email marketing
• Hands-on experience with web content management tools
• Good knowledge of market research techniques and database
• Strong attention to details and problem-solving skills
• Exquisite communication and people skills
• Great learner, creative and analytical thinking
• Fluent in English & Mandarin, both speaking and writing

Desirable Experience and/or Qualifications

• A tertiary degree or certificate in finance, economics, marketing or commerce category is preferred
• More than two years working experience preferable
• Prefer candidate have sound knowledge in financial products and financial markets.
• The ability to work both well in a team and autonomously
• Responsible and accountable, can-do attitude,
• Media Acumen
• Time management and anti-pressure ability

Other Information

You are required to work at variety of shifts and may include weekends when necessary. This job description reflects the present requirements. The job description will be reviewed annually as part of the appraisal process. As duties and responsibilities change and develop, the job description will be subject to amendment in consultation with the owner.

Who the company is?

Founded in 2009, with headquarters in Melbourne and a second office in Sydney housing our 30 team members, the company is dedicated to providing first-class financial and investment news, information and analysis to local and overseas Chinese Investors for Australian markets. They now offer business and finance news and analysis across multiple platforms, with multimedia content, wealth management, and corporate advisory services to High-Net-Worth Individuals (HNWIs), Institutional Investors and enterprises through its subsidiaries.

Currently, their business covers three main areas:

• Wealth and funds management;
• Corporate advisory; and
• Financial Media.