Property Marketing Executive

Our client is a well-known Real Estate Group located in the CBD area. They have an incredible reputation, fantastic team culture and a focus on well-located and designed apartments.

CRM Management & Database Marketing:

• Coordinate CRM systems, portals and lead nurturing programs to engage our databases, bolster lead generation and provide positive customer experiences
• Reach performance targets by creating strategies that engage frequently with our database through segmentation
• Create and coordinate drip campaigns to automate known communication paths such as appraisals process and nurture relationships for future business
• Schedule and coordinate database EDMs across all businesses, including: Just Sold, and Just Listed notices / Quarterly updates and newsletters / Customer communications updates  / Lead nurturing communications
• Report weekly on enquiry, engagement levels, lead generation and conversion
• Email and Database management

Social Media and Digital:

• Coordination of SEO agency, reviewing their monthly reports and exploring opportunities for improvements
• Audit all online services, platforms and correspondence to ensure branding is compliant
• Creation of content for campaign landing pages, ensuring integrations with various CRM platforms is in working order
• Assist in managing Facebook, Instagram and LinkedIn accounts and creating social media campaigns that will build our brand, and company profiles and ultimately will attract higher enquiries and engagement rates
• Report weekly on enquiry levels and traffic, adjusting activity to suit
• Schedule, coordinate and upload relevant news and blog articles to websites and social media.

Property & Brand Marketing

• Manage the quality and output of templated brochures and documents, including sales brochures and proposal documents
• Coordinate direct mail schedules, content, distribution and reporting
• Be the point of contact for advertising portals and immediately troubleshoot any issues
• Assist the team to launch and market project strategy for B2B projects
• Undertake the required market research
• Assist in coordinating third-party suppliers to deliver high-quality photography, videography and 3D renders

Marketing Administration

• Coordinate quotes from suppliers
• Raise purchase orders and obtain approvals
• Assist with reporting for performance
• Organise photography and profiles of staff members (supported by the parent company’s Marketing team)
• Manage the site presence of office shop fronts and display suites through signage and other points of sale displays
• Coordinate and adhere to the branding guidelines of company projects.
• Research, analyse and keep on top of market updates, trends and opportunities and share your learnings with the team
• Assist team members business-wide by supplying logos, templates and imagery upon request

Requirements:

• Project management – Ability to manage and report against marketing programs and communicate frequently to ensure deadlines are met
• Copywriting – Ability to generate written content that efficiently and effectively communicates key messages in the brand’s tone of voice
• Technical skills – Microsoft Office (Word, Excel, PowerPoint), Canva, Google Analytics, SalesForce, WordPress and a strong understanding of marketing theories, design principles and the digital marketing landscape.
• Teamwork & Communication – Ability to effectively share knowledge, ideas and information with the team
• Interpersonal – Ability to build rapport and communicate with a wide range of people both internal and external to the business
• Excellent time management – Ability to work on multiple tasks at different stages simultaneously
• Creative & Analytical – Ability to find innovative solutions to challenges & create effective strategies to achieve goals
• Time Management and Work Ethic – Ability to work on multiple tasks at different stages simultaneously whilst maintaining motivation to achieve positive results
• Chinese speaking skill is preferred
• Have at least 2-3 years of related working experience in the Real Estate industry