Marketing Manager

Our client is a large hospitality group, they are seeking a creative and reliable Marketing Manager to join their head office.

Responsibility:

• To promote the company’s brand and product in the market by using a systematical activity, including pricing, promotion, distribution, packaging, positioning, customer management, etc.
• Generate brand communication to increase brand touch points to the end consumers.
• Generate yearly strategic market plan, improve the brand’s awareness.
• Develop and execute market strategies to meet target consumers’ need and maximise the business profit.
• Manage and collaborate internal and external teams to implement market campaigns and day to day market activities.
• Follow up with the assessment for each campaign and activity.
• Provide insight for identifying and establishing the organisation’s culture and business value.
• Conduct marketing research to understand marketing trends and set up marketing best practices.
• Protect the brand’s current customers, expand the customers base.
• Create, maintain, and make a good use of digital media platforms to conduct analytics reporting and extract key insights for campaign and future development.
• Build great relationships with agents to conduct group buying.
• Work with operations and other teams on customers’ education.
• Deal with customers’ complaints.

Requirements:

• Bachelor’s degree in marketing, business, or related field or higher.
• Proven brand and marketing sense.
• Minimum 2 years of Marketing experience.
• Demonstrate professional experience on developing marketing plans and campaigns.
• Proficiency with online marketing and social media strategies.
• Strong project management, multitasking, analysis, and decision-making skills.
• Excellent written and verbal communication skills in both Chinese and English.